The way people search the internet is changing fundamentally. More and more users are no longer asking their questions to Google, but directly to AI systems such as ChatGPT, Perplexity or Google AI. These systems search the internet, analyse websites and provide a direct answer - often without the user even visiting another website.
The crucial question: When a potential customer asks an AI the question "Who offers [your service] in [your region]?" - Does your company appear in the answer? Or only your competitors?
Many companies ask themselves whether they now need "AI optimisation" in addition to SEO. The answer is simpler than you might think: professionally implemented search engine optimisation is already the best basis for AI visibility.
AI systems favour websites that:
All of these points have been at the core of our work at FSnD for over 25 years. What changes is not the basis - but the scope. If you are not visible today, you will not only lose Google visitors, but will also be ignored by the next generation of search.
AI search is still in its infancy. But as with classic search engine optimisation, the following applies: those who start early have a decisive advantage. Companies that optimise their web presence for AI systems today secure positions that will be difficult to catch up with later.
We have been helping companies to be found on the Internet since 1999. What has worked for Google is now also working for ChatGPT and Co. Let's work together to ensure that your company is at the forefront of the new world of AI search.
Our AI search services build on our proven SEO work and expand it in a targeted manner:
Analysing your current AI visibility: we check whether and how your company appears in ChatGPT, Perplexity and Google AI responses - and how your competitors are performing.
Content optimisation for AI understanding: We revise your website content so that it is recognised by AI systems as a trustworthy and relevant source of information. This means: clear answers to the questions your potential customers are asking.
Technical optimisation: Structured data, schema markup and a clean page architecture help AI systems to correctly capture and classify the content of your pages.
Local AI presence: It is particularly important for regionally active companies that AI systems recommend them for the right location. We make sure that your regional categorisation is clear.
Ongoing monitoring: AI search is developing rapidly. We continuously monitor how the algorithms change and adapt your strategy accordingly.